About essential Flyfisher

The essential Flyfisher is a specialist fly fishing store based in Launceston, Tasmania, dedicated to supporting anglers with quality gear, honest advice, and deep local knowledge. Built by passionate fly fishers, the store focuses on carefully selected equipment, flies, and accessories proven to perform in Tasmania’s unique rivers, lakes, and highland fisheries. Essential Flyfisher is a welcoming hub for both locals and visiting anglers, offering practical insight drawn from real on-water experience, competition fishing, and international experience, while promoting ethical fishing practices and a strong sense of community within the sport.

Our Team

Mike Stevens - Owner

Mike Stevens is the owner and driving force behind essential Flyfisher, one of Australia's premium dedicated fly fishing store. With a deep passion for fly fishing and decades of hands-on experience on Tasmania’s rivers, lakes, and streams, Mike has built Essential Flyfisher into a trusted hub for anglers of all skill levels.

Known for his practical knowledge, honest advice, and commitment to quality gear, Mike specializes in helping anglers match the right equipment and techniques to Tasmania’s unique and often challenging fishing conditions. His expertise spans trout fisheries, fly selection, casting, and on-water strategy, with a strong emphasis on ethical and sustainable fishing practices.

Through Essential Flyfisher, Mike continues to support and grow Tasmania’s fly fishing community by sharing local knowledge, sourcing proven gear, and fostering a welcoming space for both locals and visiting anglers who want to experience some of the world’s finest fly fishing.

Jules Stevens - Owner

Jules Stevens is the owner of essential Flyfisher, a dedicated fly fishing store based in Tasmania and known for its focus on quality gear, practical advice, and genuine passion for the sport. An accomplished fly fisher, Jules has competed in fly fishing competitions across Australia and has extensive international fishing experience, having fished a wide range of waters overseas.

Her time fishing internationally has broadened her technical skill set and understanding of diverse fisheries, fly design, and adaptive tactics across different environments. Combined with her competitive background, this experience allows Jules to offer practical, well-rounded advice grounded in real-world conditions.

With a strong appreciation for Tasmania’s unique fisheries, Jules is committed to supporting both local and visiting fly fishers by sourcing reliable equipment, promoting ethical fishing practices, and fostering an inclusive and welcoming fly fishing community. Under her leadership, Essential Flyfisher has become a trusted destination for anglers seeking knowledgeable service, carefully selected products, and insight shaped by both international and competitive fishing experience.

Allan Davey 

Allan “Doo-gun” Davey is a respected figure in Tasmania’s fly fishing community, known for his practical experience, deep knowledge of local fisheries, and hands-on approach. Nicknamed “Doo-gun,” Allan has spent years exploring Tasmania’s rivers, lakes, and highland streams, mastering techniques for trout and other freshwater species.

His expertise spans fly selection, casting, and adapting to Tasmania’s often challenging fishing conditions. Known for his straightforward advice and grounded perspective, Allan combines his love of the sport with a commitment to ethical fishing practices and supporting the local angling community. Whether guiding newcomers or sharing insights with seasoned anglers, Allan has earned a reputation as a trusted mentor and passionate advocate for fly fishing in Tasmania.

James Sinnamon

James Sinnamon is an accomplished Tasmanian fly fisher, experienced guide, and contributor to Aussie Flyfisher, renowned for his deep knowledge of Tasmania’s rivers, lakes, and highland streams. With years of hands-on experience, James has developed expertise in trout fishing, fly selection, casting techniques, and adapting strategies to Tasmania’s unique and often challenging conditions.

As a professional guide, he shares his knowledge with anglers of all levels, offering tailored advice, on-water coaching, and insight into the best techniques for Tasmania’s diverse fisheries. James has also fished internationally, including the renowned Weipa barramundi fisheries, further broadening his experience and perspective on fly fishing in different environments. Passionate about ethical fishing practices and fostering a strong community among local and visiting anglers, James brings skill, practical insight, and genuine enthusiasm to every trip, making him a trusted mentor and ambassador for the sport.

Logan Reid

Logan Reid is a dedicated fly fisherman and experienced guide with a passion for connecting anglers to both freshwater and saltwater fisheries. With years of hands-on experience, Logan combines expert knowledge of fly selection, casting, and local waters with a love of sharing the sport responsibly. Known for his practical insight, on-water coaching, and commitment to ethical fishing, he helps anglers of all levels get the most out of every trip.